![Image by Simone Hutsch](https://static.wixstatic.com/media/nsplsh_497476565570676163306f~mv2_d_4092_5184_s_4_2.jpg/v1/fill/w_101,h_128,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/nsplsh_497476565570676163306f~mv2_d_4092_5184_s_4_2.jpg)
We Simplify Acquisition Accounting Process for PE-Backed Firms with
Roll-Up Strategies
We provide
Valuations
For Financial Reporting Purposes
![](https://static.wixstatic.com/media/6baa56_cda54cbec1294fe48f600d68a54c7f2f~mv2.jpg/v1/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/6baa56_cda54cbec1294fe48f600d68a54c7f2f~mv2.jpg)
Meet the Team
![20190618_160100.jpg](https://static.wixstatic.com/media/6baa56_2c709e6f81be4d649a5ed4e5af52a9a6~mv2_d_1960_4032_s_2.jpg/v1/crop/x_629,y_1152,w_821,h_849/fill/w_119,h_123,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/20190618_160100.jpg)
Morty Soley, CFA
Founder & Director
Morty is the founder and oversees all the operations of Soley & Company.
Morty started Soley & Company in 2019. Prior to starting Soley & Company, Morty spent 3 years in EY's Transaction Advisory Services division in Dallas TX, where he focused on valuation analysis for financial reporting purposes
Morty earned a Bachelor of Chemical Engineering from University of Toronto and a Masters of Science in Finance from University of Texas at Austin. Morty is also a Chartered Financial Analyst (CFA) member.
![Portrait - Emma Anderson.jpg](https://static.wixstatic.com/media/6baa56_fb2bf0e89f604b23a2eb1b87701f1458~mv2.jpg/v1/crop/x_897,y_0,w_3335,h_3456/fill/w_119,h_123,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/Portrait%20-%20Emma%20Anderson.jpg)
Samantha Berger
Administrative Assistant
Samantha serves as an Administrative Assistant at Soley & Company, providing essential support to the firm's daily operations and ensuring efficient administrative functions.
Samantha joined Soley & Company in 2023. Before joining the firm, Gabriel worked as an office assistant at a local law firm, where she developed skills in office management, and document handling.
Samantha earned an Associate Degree in Business Administration from Seneca College.
![WhatsApp Image 2024-06-18 at 3.12.34 PM.jpeg](https://static.wixstatic.com/media/6baa56_54d03c7683324e0fb1061817eb6fc7b8~mv2.jpeg/v1/crop/x_0,y_27,w_1061,h_1098/fill/w_119,h_123,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/WhatsApp%20Image%202024-06-18%20at%203_12_34%20PM.jpeg)
Rohith Kiran
Client Strategy
Associate
Rohith is a Sales and Marketing specialist who is responsible for client strategy at Soley & Company.
Rohith started with Soley & Company in 2024. Prior to Soley & Company, Rohith spent 2 years with Zenoti and 2 years with Uber with the business development and operations, where he focused on Sales & Marketing strategies.
Rohith earned a Bachelor of Business Administration from Manipal University and he is currently pursuing Master of Business Administration at Schulich School of Buisness.
![Business Graphs](https://static.wixstatic.com/media/11062b_6eaf503f05c64708a2578d52db424119~mv2.jpg/v1/fill/w_147,h_59,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/11062b_6eaf503f05c64708a2578d52db424119~mv2.jpg)
We Help Companies to
Estimate the Fair Value of Assets and Liabilities
Services include:
Purchase Price Allocation
Fast and precise allocation for PE-backed firms with high velocity of acquisitions in roll-up strategies.
Goodwill Impairment Testing
Annual impairment testing services supporting ASC 350 compliance, including underlying assets associated with reporting units.
Intellectual Property & Other Intangible Assets
Assisting with intangible asset valuations for financial reporting purposes for PE-backed firms.
International Business Combinations
Assisting Multinational firms pursuing M&A strategies with international financial reporting requirements
Business Modeling
Providing detailed financial modeling services to support strategic planning and decision-making.
Complex Valuations & Earn-outs
Assisting with transactions that involve hard-to-value assets or liabilities by incorporating complex valuation methodologies
(i.e., Monte-Carlo simulation).